The Fogg Behavior Model

At the center of my thesis is the idea that Service Design (and I add here, all design thinking fields) lacks a clear, shared, behavior model and that this fact is detrimental to our work. As part of my research I will be conducting workshops with  students and practitioners to co-create what could come out of incorporating the Fogg Behavior model. 

As part of these co-creation efforts I am creating informational tools that will help me communicate the model. One of these is a presentation of the model. I share it here.