Behavior mapping for my Information Architecture Class

In a great double-dipping maneuver, I made my Information Architecture personal data project match my thesis subject. The directive was to come up with seven (not necessarily related) variables, collect data for eight weeks and then visualize the resulting dataset. I extended this main objective for this project to help me learn how to map behaviors. More specifically I want to map just one behavior: whether I exercise outside every morning after waking up. 

For my thesis I am working with a three-part behavior model that posits that all behavior requires three elements to be present:

  • Motivation
  • Ability
  • Trigger

The model further expands each of these elements. According to BJ Fogg, the author of the model, motivation can be divided into three core types:

  • Pleasure Seeking / Pain avoidance
  • Social acceptance/ Social deviance
  • Hope/ Fear

There are six different types of ability factors. These are conditions that enable an action. They include time and money, for example.

Lastly there are three types of triggers, or reminders.

Of course, after seeing this model, you probably suspect it is not about just logging whether I did or not in fact go out each day. That would be as easy as logging date and yes or no for the exercise. It is about figuring out what factors correlate to my ability. It’s about measuring motivation. It’s about setting and following triggers, or not.

I will post more on this project, as it is closely related to my thesis.

For the class we had to present a hand-made visual for our idea. Here's mine.